{"id":749,"date":"2025-07-22T13:00:00","date_gmt":"2025-07-22T13:00:00","guid":{"rendered":"http:\/\/www.doyonmotel.com\/?p=749"},"modified":"2025-07-28T12:04:36","modified_gmt":"2025-07-28T12:04:36","slug":"why-independent-rias-need-the-courage-to-rebrand-and-how-to-do-it-right-2","status":"publish","type":"post","link":"http:\/\/www.doyonmotel.com\/index.php\/2025\/07\/22\/why-independent-rias-need-the-courage-to-rebrand-and-how-to-do-it-right-2\/","title":{"rendered":"Why independent RIAs need the courage to rebrand &#8211; and how to do it right"},"content":{"rendered":"<p>A brand that no longer represents who you are &#8211; or worse &#8211; holds you back from attracting talent or growing your client base, isn&#8217;t serving your future. And while it takes courage to rebrand, it&#8217;s also one of the most strategic investments a firm can make.<\/p>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" style=\"max-width:240px\" class=\"lazyload\" data-src=\"http:\/\/www.doyonmotel.com\/wp-content\/uploads\/2025\/07\/andy_638887872371674838.png\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A brand that no longer represents who you are &#8211; or worse &#8211; holds you back from attracting talent or growing your client base, isn&#8217;t serving your future. And while it takes courage to rebrand, it&#8217;s also one of the most strategic investments a firm can make.<\/p>\n","protected":false},"author":1,"featured_media":757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"http:\/\/www.doyonmotel.com\/index.php\/wp-json\/wp\/v2\/posts\/749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.doyonmotel.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.doyonmotel.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.doyonmotel.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.doyonmotel.com\/index.php\/wp-json\/wp\/v2\/comments?post=749"}],"version-history":[{"count":2,"href":"http:\/\/www.doyonmotel.com\/index.php\/wp-json\/wp\/v2\/posts\/749\/revisions"}],"predecessor-version":[{"id":758,"href":"http:\/\/www.doyonmotel.com\/index.php\/wp-json\/wp\/v2\/posts\/749\/revisions\/758"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.doyonmotel.com\/index.php\/wp-json\/wp\/v2\/media\/757"}],"wp:attachment":[{"href":"http:\/\/www.doyonmotel.com\/index.php\/wp-json\/wp\/v2\/media?parent=749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.doyonmotel.com\/index.php\/wp-json\/wp\/v2\/categories?post=749"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.doyonmotel.com\/index.php\/wp-json\/wp\/v2\/tags?post=749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}